The Tipping Point: How Little Things Can Make a Big Impact (2000) by Malcolm Gladwell applies the logic of biological contagion to a wide range of social phenomena, such as crime waves, that function similarly to epidemics. The moment when a small-scale pattern gains exponential momentum and transforms into a widespread phenomenon is known in sociology as its Tipping Point...
The Tipping Point: How Little Things Can Make a Big Impact (2000) by Malcolm Gladwell applies the logic of biological contagion to a wide range of social phenomena, such as crime waves, that function similarly to epidemics. The moment when a small-scale pattern gains exponential momentum and transforms into a widespread phenomenon is known in sociology as its Tipping Point...
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